IDE Bootcamp aims to connect urban-rural communities through E-commerce

During the second day of the IDE Bootcamp, the focus was on a “Human Centred Approach to Opportunity Discovery.” Participants engaged with Countryside Express, a startup led by co-founder and CEO Mr. Lovesangeet Singh. He shared insights on how to expand an e-commerce business, reaching out to both rural and urban areas to bridge the gap between these communities. Singh emphasized the importance of implementing quick delivery methods through local shops and private courier partners, which in turn promotes the growth of micro-entrepreneurs and economic opportunities within local communities. The participants found this session highly motivating and were inspired by Singh and his startup.